Here's our thought process. You can't wear a t-shirt everyday, or you can, but people and their goldens will probably hold their noses and talk. So when you want to share your love for Goldens on an everyday basis, that takes a unique kind of swag.
Like a Happiness is Golden watchband for your Apple Watch. Or an insulated tumbler for your daily coffee. Key chains. Laptop stickers. Things that are always with you but without the body odor of a t-shirt you never take off.
That's how we built this collection. Everyday items, literally items that go with you everyday, that allow you to share your love for Golden Retrievers. These items can be at your side even in situations when your Golden Retriever can't.